Ilo Neukam
Founder & Marketing Strategist, The Collective SD
What inspired you to pursue a career in events?
From a marketing perspective, events can offer a brand the opportunity to engage with potential clients/buyers/partners in unique and authentic ways, that transcend typical outreach tactics.
Years in the Event Industry
14
What is your role in the event industry?
Owner of a marketing firm that provides event marketing strategy and execution for our clients.
What sort of events do you produce or you are interested?
We have background in event marketing for the hospitality, cannabis, life sciences, education and non-profit industry verticals.
Describe your typical day?
Wake up, play with my daughter Aava and then work meetings, calls, meetings, gym (if possible), dinner and bedtime with Aava, Junior League meetings, TV or Reading with my husband and then lights out! Some days I'm able to do coffee with friends and colleagues or a HH after work. On weekends, we love to travel, see live music, go for hikes/explore the city and meet up with friends and family.
What's the biggest lesson you have learned that you would like to share with those new to the industry?
Time is your friend. As much as you can, you should be planning your next event before you've even finished the one before it. (This is in regard to annual, YoY events or attendance at events). If possible, it's best to see each annual event as a continuation of one marketing plan/campaign. Look for opportunities to leverage resources and messaging for all your brand's events.
What would you like to see improved in the event industry?
A reduction in waste. I'd like to see a reduction in the single use plastics, marketing collateral and giveaways that are given out and ultimately thrown away. They are expensive to create and damaging to the environment.
What event are you looking forward to this year?
Some of my clients have events they are putting on this year, which I'm anxious to see how they do.
Your post event beverage of choice?
Wine
Follow The Collective SD @collective_sd Instagram to book their services for your next event!
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We have supreme admiration for our event industry leaders. If you would like to be featured contact us at hello@theeventindustry.com
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